SEO Specialist
Responsibilities:
Develop and implement SEO strategies tailored to each client’s business objectives, industry, audience, and competitive landscape.
Conduct comprehensive website SEO audits covering technical, on-page, content, and off-page factors.
Perform keyword research, keyword mapping, search intent analysis, and competitor analysis.
Identify organic search opportunities and translate them into actionable SEO recommendations.
Optimize website pages, including titles, meta descriptions, headings, internal linking, URL structures, image optimization, and content structure.
Develop SEO content recommendations and briefs based on keyword opportunities, search intent, and audience needs.
Work closely with Cayan's Content & Strategy team to ensure content is optimized for search without compromising brand voice or communication strategy.
Collaborate with the Website Development team on technical SEO requirements, website structure, redirects, indexing, crawlability, schema markup, page speed, Core Web Vitals, and other SEO-related implementations.
Monitor website health, crawling, indexing, rankings, organic traffic, conversions, and overall search performance.
Identify and troubleshoot SEO issues that may negatively impact website visibility or performance.
Develop and support off-page SEO and backlink strategies when relevant.
Monitor algorithm updates, search trends, competitor activity, and changes in SEO best practices.
Prepare clear monthly SEO reports highlighting performance, insights, completed actions, opportunities, and recommended next steps.
Translate SEO data into business-relevant insights rather than reporting rankings and traffic in isolation.
Maintain clear documentation of SEO recommendations, implementation requirements, and progress across assigned accounts.
Manage SEO priorities and deliverables across multiple client accounts according to agreed timelines.
Requirements:
Proven professional experience in SEO, preferably across multiple brands, industries, or agency clients.
Strong knowledge of technical SEO, on-page SEO, content SEO, and off-page SEO.
Strong understanding of keyword research, search intent, SERP analysis, and competitor analysis.
Hands-on experience with Google Search Console, Google Analytics 4, Google Keyword Planner, and professional SEO tools such as SEMrush, Ahrefs, Screaming Frog, or equivalent platforms.
Good understanding of website architecture, indexing, crawling, redirects, canonicalization, structured data/schema, XML sitemaps, robots.txt, and Core Web Vitals.
Ability to conduct SEO audits independently and turn findings into prioritized, actionable recommendations.
Strong analytical skills and the ability to interpret SEO performance beyond surface-level metrics.
Ability to work collaboratively with account management, strategy, content, performance, and web development teams.
Strong organization and time-management skills with the ability to manage multiple accounts simultaneously.
Excellent command of English. Arabic SEO experience is a strong advantage.
Experience working with websites targeting Egypt and/or GCC markets is a plus.
Familiarity with AI-driven search, Generative Engine Optimization (GEO), and evolving search behavior is a plus.
Work Arrangement:
Flexible working arrangement based on agreed weekly deliverables and client requirements.
The specialist will work across selected Cyan client accounts and collaborate directly with the relevant internal teams.